David G. Ewing In today’s tech-driven business world, the ability to navigate technological challenges isn’t just for engineers anymore—it’s a must-have skill for leaders across all industries. As an engineer-turned-CEO, I’ve discovered that the most valuable asset isn’t specific technical knowledge, but a mindset primed for problem-solving, adaptation, and continuous learning. My engineering degree taught me to dive deep into technical challenges. But here’s the thing: Whether you have a technical background or not, you need to be ready to roll up your sleeves as a leader and “dive in,” in order to innovate. One of the most striking realizations…

Key Takeaways Dark social refers to sharing online content through private communication channels like email, instant messaging and encrypted apps. It's impossible to track dark social with traditional analytic tools, but it can generate significant traffic since content shared through trusted sources is more likely to be clicked. To effectively tap into this opportunity, businesses should tailor content specifically for dark social, leverage UTM parameters, provide more sharing options to their audience and utilize social listening tools. Social media is a great way for entrepreneurs and small businesses to engage with their customers by sharing useful content, company updates, promotions…

Michael Gibbings According to research from the Workforce Institute, 63% of employees and leaders believe that trust needs to be earned. Building trust is the backbone of a strong relationship. However, what if you’ve tried everything—open communication, assuming good intent, even actively supporting your colleague— and yet all these efforts fail? Whether you don’t trust the colleague because they take credit for your work, they’ve let you down in the past, gossip too much, play the political game, are unreliable, or something else, you still need to find a way to work together. Taking a strategic approach puts you in…

Bryan Robinson As we near 2025, some outdated leadership strategies are on their last breath. If you were to write a "leadership obituary" for 2024, you would bury outdated leadership strategies that once dominated the workplace but are now ineffective and harmful. Employees don’t leave organizations; they leave bad leadership. A terrible leader can overshadow an otherwise positive work experience. Statistics show that nearly 20% of employees are on the receiving end of toxic work conditions. A few examples of toxic leadership are failure to act on employee feedback, ignoring work-life balance and inconsistent or unfair treatment of employees. DDI’s…