President Bola Tinubu on Wednesday signed the student loans re-enactment bill into law.

The signing of the bill by the president came after the announcement of a temporary suspension of the commencement of the student loan scheme.

The law will allow Nigerian students in tertiary institutions to access low-interest loans for tuition and other academic needs.

Signing the bill at the State House, Abuja, the president said no one would be excluded from quality education and opportunity to build their future regardless of their background.

The executive bill is titled “A Bill for an Act to repeal the Students Loans (Access to Higher Education) Act, 2023 and Enact the Student Loans (Access to Higher Education) Bill, 2004 to Establish the Nigerian Education Loan Fund as a body corporate to receive, manage and invest funds to provide loans to Nigerians for higher education, vocational training and skills acquisition and for related matters was signed at the State House in the Presence of the leadership of the National Assembly, Ministers and Major Stakeholders of Education”.

“I have just signed a bill proclaiming the student loan effectively. First of all, I must thank members of the National Assembly for their expeditious handling of this bill considering the children of Nigeria, that education is the tool to fight against poverty effectively,” Tinubu said.

“We are determined to ensure that education is given the proper attention necessary for the country including skills development programmes.

“This is to ensure that no one, no matter how poor their background is, is excluded from quality education and opportunity to build their future.

“We are here because we are all educated and were helped. In the past, we have seen a lot of our children drop out of college and give up the opportunity.

“That is no more, the standard and the control is there for you to apply no matter who you are as long as you are a Nigerian citizen.”

 

The Cable

ISRAELI REPORTS

IDF: IDF troops are continuing to operate in Al-Amal and the area of Khan Yunis, locating weapons and terrorist infrastructure in the Gaza Strip.

In the area of Khan Yunis, IDF troops located numerous weapons. During the activity, IAF and engineering forces struck terrorist infrastructure and weapons storage facilities.

In Al-Amal, IDF troops killed and apprehended a number of terrorists, and an IAF aircraft also struck and eliminated a terrorist. During a targeted raid in the area, IDF troops located numerous weapons, including weapon parts, explosive devices, and grenades.

Furthermore, in Al-Amal, IDF troops in a close-quarters encounter eliminated a terrorist cell with tank and close-range fire.

Over the past day, IDF fighter jets struck a number of compounds rigged with explosives and terror tunnels. In addition, IAF aircraft struck dozens of terrorist infrastructure, including weapons storage facilities, launch posts, and military compounds.

** IDF: Earlier today (Wednesday), the Hezbollah terrorist organization launched rockets at the Har Dov area in northern Israel from a military post in the area of Kfar Hamaam. Within a few minutes, IAF fighter jets and aircraft struck Hezbollah terror infrastructure and military posts, including the post from which the rockets were launched and the operatives who fired the rockets.

Yesterday (Tuesday), the IDF struck Hezbollah military structures and terrorist infrastructure in the area of Blida and Aynata.

Earlier today, IDF artillery struck to remove a threat in the area of Ayta ash Shab.

A short while ago, IDF troops identified a number of launches fired from Lebanon which crossed into northern Israel. No injuries were reported.

** IDF: A senior Hamas military intelligence officer in an ISA interrogation: "Units of the military intelligence operated from Shifa Hospital. The Interior Ministry, the Emergency Committees and the government of Hamas also worked from there. It's a safe place.”

Many terrorists affiliated with terrorist organizations were apprehended in the IDF's targeted operation, led by the 162nd Division and the ISA, at Shifa Hospital. This includes the Deputy Commander of the Rocket Unit in the Islamic Jihad, commanding positions in the Hamas Military Wing, and senior operatives in the Ministry of Internal Security and Hamas' Emergency Committees. The apprehended suspects were transferred for interrogation at the ISA and Unit 504 in the Intelligence Directorate (J2).

Among the apprehended are also many operatives from Hamas’ Military Intelligence, who in their interrogations bring valuable and important information for the continuation of the fight against the terrorist organization. Among them is the Deputy Head of the Information Department in Hamas' Military Intelligence, Ashraf Ibrahim Samur.

Samur describes in the ISA interrogation the many branches of Hamas that operated out of the hospital, starting with the Military Intelligence, the Interior, Security and Administration branches of the terrorist organization.

Attached is the ISA interrogation of the Deputy Head of the Information Department in Hamas' Military Intelligence, Ashraf Ibrahim Samur: https://bit.ly/3TDzTjg

 

HAMAS’ REPORTS

European Union:

⏺The Israeli army's killing of World Central Kitchen team members in Gaza is horrific

⏺ We urge Israel to commit to conducting a comprehensive investigation and ensuring that those responsible for the incident are held accountable

⏺ We expect the implementation of the Security Council resolution of an immediate ceasefire and the measures of the International Court of Justice.

** A number of occupation vehicles and bulldozers were stationed in the vicinity of Al Awda Schools, east of Khan Yunis, in conjunction with strong clashes and artillery shelling.

** Al-Aqsa Martyrs Brigades: We bombed with mortar shells a position of Zionist enemy soldiers and their military vehicles north of the city of Khan Yunis, south of the Gaza Strip.

** Major General Fayez Doueiri:

The occupying state has historically (due to American and Western protection) used to ignore international laws and ignore them, so the day before yesterday it bombed the aid distribution convoy returning to the World Cooking Center, which led to the killing of seven relief workers, including four Britons, after that shameful behavior. What is unacceptable is that some countries that reject this immoral and inhumane behavior moved to condemn the actions of that rogue state. We all condemn and reject those actions and demand that those responsible for them be held accountable. But does not the killing, wounding and arrest of one thousand five hundred Palestinians in the Shifa Complex and its surroundings a few days before the fateful incident deserve the same condemnation, or is Palestinian blood cheap? Damn those condemnations that distinguish between people’s rights to life on the basis of religion and race, unless it is enough to kill, wound and lose more than one hundred and twenty. Alpha to move the conscience of the world (if it exists at all) to stop the war of annihilation being waged against Gaza. Are the painful scenes not enough to awaken the conscience of the resident of the White House to say enough is enough and stop supplying the Zionist gangs with weapons? Isn’t what Britain (which is the root of the disease) done sufficient in the Arab region and other regions sufficient? To ask herself what her civilization has offered to the world other than tragedies, but we are living in a stage of moral decadence despite technological progress.

** Al-Qassam Brigades - West Bank:

Our fighters engaged in clashes with the occupation forces in Al-Faraa camp at dawn today

- During the past week, we carried out several offensive operations by shooting and detonating homemade devices targeting enemy vehicles and some of its settlements in the northern and southern West Bank.

** Al-Aqsa Martyrs Brigades :

We carried out 36 operations on the fighting fronts in the Gaza Strip during the past 72 hours, which led to deaths and injuries among the enemy’s ranks.

** Saraya Al-Quds: In conjunction with the Al-Amoudi Brigade - Al-Aqsa Martyrs Brigades, we bombed a position of enemy soldiers and vehicles south of Gaza City with a barrage of heavy-caliber mortar shells.

#Al-Aqsa Flood

** Hamas:

What UNRWA said today about the occupation continuing to prevent its teams from reaching the northern Gaza Strip to deliver humanitarian aid; It confirms the insistence of the leaders of the terrorist occupation on the fascist war of starvation against Palestinian civilians, and the policy of preventing and systematically targeting all means of providing relief to them and delivering basic aid to them, with the aim of punishing our people and pushing them to emigrate from their land, under the weight of famine and continuing massacres.

We call on the international community and the United Nations to take immediate action and put pressure on the criminal occupation to stop its declared crime of using starvation as a weapon, preventing the arrival of aid, and targeting aid workers, and the need to stand up to its targeting of UNRWA, and take actual steps to hold it accountable for its ongoing crimes against defenseless civilians.

** Al-Aqsa Martyrs Brigades: After their return from the battle lines, our fighters confirmed that they had targeted a house with anti-armor shells in which a number of Zionist soldiers were holed up, confirming that there were deaths and injuries among the ranks of the occupation, in the Al-Amal neighborhood area, west of the city of Khan Yunis.

** Al-Quds Brigades: We bombed "Sderot", "Niram" and the settlements surrounding the Gaza Strip with a missile barrage in response to the crimes of the Zionist enemy against our people.

#Al-Aqsa Flood

** Hezbollah: We targeted, with appropriate weapons, a building in which the occupation soldiers were stationed in the Metulla settlement, and we killed and wounded those inside it.

** Resistants throw homemade bombs “elbows” towards the occupation army in the town of Silat Al-Dhahr, south of Jenin.

** Resistants fire at the occupation forces before they storm Jenin, and violent clashes take place in the Sahel areas and the vicinity of Haifa Street, west of the city.

RUSSIAN PERSPECTIVE

Russian troops destroy over 18,500 military drones in Ukraine operation — top brass

Russian troops have destroyed over 18,500 Ukrainian unmanned aerial vehicles (UAVs) since the start of the special military operation in Ukraine, Russia’s Defense Ministry reported on Wednesday.

"In all, the following targets have been destroyed since the start of the special military operation: 581 aircraft, 270 helicopters, 18,538 unmanned aerial vehicles, 495 surface-to-air missile systems, 15,684 tanks and other armored combat vehicles, 1,262 multiple rocket launchers, 8,644 field artillery guns and mortars and 20,576 special military motor vehicles," the ministry said in a statement.

 

WESTERN PERSPECTIVE

Russian drone attack kills at least four in Ukraine's Kharkiv, officials say

Russian drones hit high-rise apartment blocks and private homes early on Thursday in Kharkiv, Ukraine's second largest city, killing at least four people, including rescue workers in a repeat strike at the site of one attack, officials said.

Kharkiv Regional Governor Oleh Synehubov, writing on the Telegram messaging app, put the death toll at four, with 10 injured, one in serious condition.

Kharkiv Mayor Ihor Terekhov, also writing on Telegram, said four people died at the scene of one attack, at least three of them drivers of emergency vehicles killed after they had arrived at the scene and a new strike occurred.

Terekhov said there had been five drone strikes. One had triggered a fire, part of another building had collapsed, and at least three vehicles were seriously damaged.

One person was killed in a strike on private homes in another city district, Terekhov said.

Synehubov said one of the injured was a nurse caught in a later, secondary blast.

Pictures and video posted online showed ladders from fire trucks operating under floodlights and extending up to shattered apartments at the top of high-rise blocks.

Terekhov told Suspilne public television that signs of life had been detected from one person beneath rubble.

Suspilne reported one of the strikes seriously damaged apartments on three floors of a 14-storey building. It said emergency crews had been unable to work for at least an hour for fear of impending new strikes.

Reuters was unable to independently verify the accounts. Russia denies deliberately targeting civilians in the 25-month-old war in which it is focusing on capturing eastern and southern parts of Ukraine.

Kharkiv has been a frequent target of Russian drone and missile attacks.

Last week, Russian forces used an aerial bomb on the city, killing one person. A missile attack on an industrial area earlier in the month killed five people.

Terekhov said some city districts could be hit by power cuts. Russia in recent weeks has intensified its attacks on electricity and other infrastructure.

 

Tass/Reuters

Recently, the CEO of Air Peace, Allen Onyema, got on the wrong side of the internet when he said anyone earning N200,000 monthly in Nigeria is better off than someone earning £2,000 in the United Kingdom. According to him in a TV interview, the Nigerian with a mere N200,000 can afford a maid, a driver, and other domestic staff while the person who earns £2,000 in the UK can barely get by. His superficial comparison somehow reminds me of Nigerians who conclude they live a better life after comparing the cost of Coca-Cola in their country to the US/UK.

Now, thanks to the internet, Onyema has received more than enough riposte to warrant him thinking hard and long (if he cares to anyway) about the degree to which he is out of touch with the Nigerian reality. If he believes that a person earning N200,000 in a country with a bag of rice around N80,000 can hire at least three others, it also tells you how poorly he thinks wage workers should earn. Yes, he is a private individual with the right to his opinion, but he also hires people and that is why his opinion on wages matters.

But what I find interesting about his comparison between England and Nigeria and the subsequent pushback from the inhabitants of social media is that it leaves off the important question of how much Nigerians should earn. What amount would be sufficient for an average household in Nigeria to live? Without an empirical determination of what people should be paid to live, the best we can do is to resort to facile comparisons about what a sum of money can buy under regimes of their respective currencies without factoring other intangibles being bought along. The way Nigerians—particularly the ones who cannot get over other people’s “japa” decisions—talk about how hard life can be abroad because people there pay bills, bills, and more bills makes you wonder if they are even aware of the extent to which their own supposedly “bill-less” society relatively over-taxes them. Nigerians probably pay far more—at least relative to their income—in social services than their foreign counterparts.

While a society like the UK might pay people a sum as low as £2000 (in Onyema’s estimation by the way), hardly anyone is left to live on just their income. Their public infrastructure and social security are so relatively excellent that even though one might not have enough cash to stack up in the bank, one is unlikely to be shouting “ebi ń pa wá!” on the streets either. In a place like the United States, a person with that low an income will qualify for public health insurance, food stamps, and possibly even rent assistance. So while they might be considered “poor” by their society’s (and Onyema’s) standards, their poverty is not as stark as that of a society with no such provisions.

The question of what a Nigerian household should earn to live is complicated by differing ideas of what constitutes a standard household in Nigeria and what it even means to “live.” In a culture where there is a high percentage of polygamous marriages and our family structures are largely communal, it is hard to benchmark a standard household. For one, “household” here is unlikely to be a nuclear family arrangement. Then, what it means to live varies because of the increasing privatisation of our entire lives. Those who live in societies where they earn a measly £2,000 monthly do not generate their own electricity and water, provide their own security, send their kids to third-rate private schools, or even be called to donate money towards ransoming an abducted relative. If they do not hire a driver, maid, and maybe even a gateman on their salaries, it is not simply because their incomes are too poor. It is because, despite their mere £2000, their system allows them to own a car (or at least have access to an efficient public transport system); they have home appliances that eliminate the need for a maid; and their mode of securing society does not involve high fences and metal gates manned by a “gateman.”

There are practical implications to not knowing what is a just and fair income and thereby making silly comparisons. One of my observations when hiring workers in Nigeria is that most lack an idea of proper calibration of their wages. Because they have not developed a statistical sense of value for what they do, they place the moral burden on you who is hiring them by telling you to pay what you consider fair. Value for their labour is thus negotiated, and contingent on moral considerations and sentiments rather than a standardised measure. Recently, I spoke with someone who pointed out how “corruption” was distributed through every aspect of our society. His example was an instance of price gouging by “pure water” vendors, but what came through in his complaints was the problem of not calibrating value. That is why even the modest attempts of a low-income vendor to make a living looked to him like a rip-off.

In 2019, I talked with some friends regarding the standard of living. There are a family of six (two parents, three children, and a relative). During our conversation, I argued that, for a household like theirs to live a relatively comfortable life, they should earn nothing less than N500,000 monthly. Husband and wife, both school teachers (in a public and private school), understandably laughed. They agreed their lives would considerably improve with a higher income, but who would ever pay teachers that amount? Of course, the question of who can pay such an amount as average income in the country is pertinent. Nigeria simply does not have enough economic activities for any employer, public or private, to pay people enough for them to live well. The minimum wage proposals the Nigeria Labour Congress has bandied about ranged from N500,000 to N1m, and people think the union leaders are being ridiculous. At the bottom of those figures being thrown up is the unsettled issue of how much people should earn in order to live and how to standardise it.

Meanwhile, about five years after I spoke to that couple, their income barely increased but the cost of living leaped up by many miles. Nigeria is no longer where it was in 2019; most people are barely coping. When people seeking to justify the Nigerian dysfunction mention the high costs of living in Western societies that drain their poor £2,000 salaries, I also remind them that as hard as things might be over there, they do not spend 80 to 120 per cent of their income just buying food. Nigerians earn so little that people even take loans to buy food. Not luxurious feasts, just enough food to survive. That does not make any sense.

Through the experiences of this couple and several others I would argue that to the matter of what Nigerians need to earn in order to live should be appended the question of how frequently those kinds of figures need to be updated. The Nigerian costs of living change so frequently that the income that hired three domestic wage workers years ago can barely sustain a four-person family now. Whereas the hypothetical person earning the £2,000 pittance can still do most of the things they were doing years ago. Their reality is not upended as quickly as that of Nigerians.

That is why, instead of wasting time and absolving responsibility by talking about what the person living abroad and ensconced within a system with tight social security and welfare benefits ultimately lacks, we should focus on fellow Nigerians and define what it would mean for them to really live.

 

Punch

CRISIS DEEPENS: President Bola Tinubu announced a no-confidence vote on himself last week, unknown to him. He inadvertently admitted that he is unable to do the job and that his administration is in crisis when he inaugurated two hurriedly cobbled up, new-fangled economic committees to run things and revive economy.

The one is a 31-member Presidential Economic Coordination Council (PECC), while the other is a 14-man Economic Management Team Emergency Task Force, code-named (EET).

If Nigerians noticed the move by Tinubu, they didn’t seem to give a damn. Many had long given up on the Tinubu presidency anyway and they have switched off its activities. They have come to the eerie realisation that Tinubu is not the man to get Nigeria out of the morass of poverty and underdevelopment, so many have long moved on with their lives, leaving the man to continue with his extended blundering and shadow-boxing.

The teams are made up of the usual culprits: the jaded Dangote-Otedola-Elumelu circle; the Bismarck Rewane-Doyin Salami-Soludo celebrity-economists and the same raucous crowd of  governors and ministers. The same motley crowd of people who brought Nigeria to her current tragic destination has been gathered again!

Apparently, Tinubu forgot he had just last February, assembled the Dangote-Elumelu hawks as his Economic Advisory Council members. Scratch! That was just another presidential blunder out of so many. Now PECC and EET are Tinubu’s NEW DEAL. Call it “peck and eat" if you like but that’s the new buzz in Aso Rock. But for discerning minds, this is a clear sign that crisis has deepen in Tinubu’s administration.

SELF-INDICTMENT: But which serious president sets up a new economic management task force after 10 months in office? What about his cabinet? Has it been rid of the failed ministers and aides whose apparent failure warranted a side team like this?

What has the new government been doing in office all this while? What about the election manifesto and the president’s economic vision?

Could it be that all these have been forgotten in 10 months to the point that outsiders are needed to give direction and “revive" the economy?

Now some ministers and state governors have been co-opted into this  new TASK FORCE. They are mandated to meet twice a week in Abuja for the next six months. So what happens to the governors’ duties back home? What about the ministers’ core assignments? All of this seems quite weird right now.

The simple message here is that the president has lost focus and direction. Vision, if any, has failed him. The presidency is weak and puny (see EXPRESSO_PRESIDENCYWATCH ...Puny Presidency) nobody is holding forte in case the president falters.

BLANK SCORECARD: Now almost one year in office, no scorecard, nothing to report. All the positive indictors the president met upon inauguration have all crashed to near zero. Even the deposits in the blame banks have been exhausted  - there’s nobody to blame anymore!

LOW CAPACITY, LOW ENERGY: This column has warned right before election that Tinubu hadn’t the requisite mental and physical capacities to lead Nigeria.

As can be seen by all, Tinubu has not managed to tackle any of the fundamentals of the economy and the polity; the very basic expectations in governance are not being attended to.

For instance, the corruption monster rages on afield, with Tinubu seemingly not interested in caging it. Official graft has therefore worsened under his watch. About N21 billion budgeted for his Chief of Staff as against N500m for the last occupant of that office has become the compass  for graft in Tinubu’s Nigeria. Today,  the police is on a manhunt for the investigative journalist exposing filthy Customs men while the rogues in grey uniform are overlooked.

The president personally ballooned the cost  of governance by forming a large, lumbering cabinet and showering them with exquisite SUVs, among other pecks.

Insecurity is at its worst with no fresh ideas to tackle it.

The country is in semi-darkness as power generation and distribution is at near-zero levels.

Importation goes on at a massive scale, productive capacity has dwindled further and living standard of Nigerians is at the lowest ebb now. There’s hardly anything to commend the Tinubu administration so far.

WHO WILL RESCUE THE SITUATION? As Nigeria’s socioeconomic crises deepen, and the president’s handicaps can no longer be concealed, who will rescue the polity? All the stress signs are there; the fault lines are all too visible to be ignored anymore.

Recently, we have seen civilians brazenly butchering officers and men of the Army and the army brutishly exacting reprisals almost uncontrolled. We see the escape from Nigeria, of the Binance executive who had been invited to Nigeria and then slammed into detention. That a foreigner could slither out of the hands of security personnel and slip out through Nigeria’s borders, suggests unspeakable ills about the country.

The other day, so-called MINING GUARDS in their thousands,  were suddenly ‘manufactured’ -  uniforms, boots, arms and all. They are conjured into existence ostensibly to guard the mines. Which mines? Whose mines? How much do the mines contribute to the federation account? Are we using taxpayer’s money to fund an army to protect largely private and illicit mines? Why are we committing harakiri by throwing more armed men into our unmanned spaces? Even the Nigerian Navy has been unable to protect Nigeria’s oil wells!

The Mining Guard is yet another  symptom of an insipient loss of control by the President.

Finally, for the first time in a long while, an editor, Segun Olatunji, was abducted from his home in Lagos. For two weeks, no one knew his whereabouts and no arm of the military cum security agencies owned up to picking him in such bandits-style operation. It took the intervention of foreign media and human rights bodies for the Defence Intelligence Agency (DIA) to own up they abducted him,  and eventually release him. Not one charge was brought against him.

Not even under the military junta were editors kidnapped by security agencies in this manner. The point is that the so-called democrat-president is losing patient with the media.

There shall be many more abductions and media mugging in the coming days. When a government fails, it kicks the media's ass for reporting the failure; that’s the historical pattern!

Things will go from bad to worse and government would respond in more undemocratic and authoritarian ways.

Lastly, it’s unlikely that Dangote and Co can rescue the dying Tinubu presidency? These are fortune-hunters craving the next billion dollars to shore up their egos.

To mitigate the looming crisis, Tinubu must quickly reshuffle his cabinet that is currently filled with dead woods and rogues. Many of them are too big for their shoes and they are not given to the rigour of work.

In fact, Tinubu must as a matter of urgency, fortify the presidency by changing his chief of staff to a Raji Fashola kind. As it is, the hub of the presidency is its weakest link.

** Feedback: This email address is being protected from spambots. You need JavaScript enabled to view it.

Excerpts from a conversation with The Group Managing Director of IMC Holdings Limited in Ikeja, Lagos, Segun Adewale, as he turns 62 today April 4, 2024. A Fellow of the Advertising Regulatory Council of Nigeria (ARCON) bares his mind on the journey to becoming a successful Advertising Practitioner, his foray into politics and more.

 

Happy 62nd birthday, OSA! Interestingly, you‘re known and referred to as “OSA” everywhere you go. How did you come about that alias?

Thank you so much. OSA is an acronym for Omooba Segun Adewale. I am from a royal family in Yewa South Local Government of Ogun State. So it simply means the Yoruba adaptation of the English way of saying Prince Segun Adewale. But the alias didn’t just emerge like that. The role of strategy and creativity in making sure that that acronyms become what it is today in various household in Ogun state cannot be over-emphasized. You know being an Advertising practitioner, communication is key. Strategy is key, and with creativity, you can achieve anything you want and even surpass it. So, it is the strategy plus creativity that made it possible to link the real local or traditional meaning of OSA, which is salt to my person for its acceptability amongst the political class in Ogun State. Salt is a valuable household item. It took serious brainstorming and strategy sessions for us to come up with that. So, everything is about strategy and creativity, be it personal life, in an organisation or government. We must give priority to strategy, creativity and strategic communications.

 

Let’s talk about your career in Advertising and Communications. You are a Fellow of the Advertising Regulatory Council of Nigeria (ARCON). Kindly tell us how you got to that height as a professional?

(Sigh…) To God be the glory! I say that because I know it is only God that determines what the destiny path of any human being will be in life. I must say that I am very grateful to God for planting my feet in the advertising industry because I am very proud of what I have gone through so far in the industry: the challenges, successes and innovations. The Nigeria advertising industry keeps evolving, and having practiced for about 35 years, I can say that I have been part of the good, the bad and the ugly of the industry.

I started advertising practice with BTAS communications Ltd in 1990, and thereafter (two years after) joined STB & Associates, which later became STB-McCann, Lagos. I was there for nine years and became the Group Head in the Client Service Department. You should understand those period I am talking about, the days when Advertising agencies were fewer but very creative and competitive. There are proliferations of advertising and marketing communications agencies all around now compared to those days.

Also, I have had the privilege of working with veterans like the Chairman of STB Group, Steve Omojafor and the late Nike Alabi at STB-McCann, also Chairman of Centerspread & DKK group, Kola Ayanwale; the Group Managing Director of Bates Cose Group, Yomi Onabolu; and several others too numerous to mention.

I recall that in the 90s, I happened to be one of the few agency staff with knowledge and skill in computer, and on several occasions, I became a sought-after staff during strategy sessions and top management meetings and briefing, as well as when the use of computer system was needed to deliver agency tasks.

But to answer your question, it wasn’t just easy getting this far in the advertising industry. Infact, before I got into advertising practice, I worked as a Taxi driver – known locally then as “Kabu-Kabu driver”. After my service year, I left Ibadan (where my parents resided) for Lagos. My childhood friend, who had earlier settled in Lagos accommodated me in his one-room apartment at Oke-Odo area of Alimosho Local Government. That was where I started driving Kabu Kabu. It was during my hustle as a cab driver that fortune smiled on me when I picked a passenger that would later linked me up with the first advertising agency that interviewed & employed me.

 

So, would you say that the current unemployment and under-employment problem graduates face in the country is not a new thing?

No no no, it wasn’t the same. The abysmal unemployment situation we are having now which has invariably  brought new lexicon to our local vocabulary in the African continent like ‘Japa’; an unpleasant situation where our youths gather millions of naira to relocate abroad to look for job opportunities didn’t exist that time. The fact that I worked as a taxi driver then doesn’t mean that unemployment was high. I did that in the process of waiting for when the opportunity would come to get my first break in advertising practice, because I was so sure that advertising was what I wanted to do - being a creative person right from childhood. Infact, let me tell you this, as at the time I was leaving the NYSC in Niger State in 1990, I was a recipient of the NYSC President’s Honour Award. The event took place at the prestigious Abuja Sheraton Hotel and Towers. I got a Federal cheque of N20,000, a gold medal  and certificate as well as automatic employment in the Federal Civil Service from the then Head of State, President Ibrahim Babangida. This was in recognition of several self-help and community programmes I initiated and implemented as a Corps member. People persuaded me to take the automatic employment offer but I rejected it basically because I did not see myself pursuing that career path.

 

How did you come about establishing your Advertising agency, 24-7 Communications Ltd., and the rationale behind the name itself?

I would say it’s all about determination and focus. You see from late 1990s when I was an Account Director at BatesCosse and later Group Account Director at Centrespread Advertising down to the beginning of the 2000s, and the journey back to democracy in the fourth republic in Nigeria, we had government policies having direct impact on the economy and infrastructural development, then advertising took the center stage as brands and multi-national companies engaged agencies to achieve set business and communication objectives. I then had the opportunity of working with several notable brands. I was part of the launch of Globacom into the Nigeria’stelecommunications landscape. I was also part of Globacom’s sponsorship of the All African Games hosted by Nigeria in 2003. The Globacom brand recorded exceptional visibility and 100% brand awareness and recall both within Nigeria and throughout West Africa. I also worked on Vodacom, the biggest telecoms company then in Africa. After Vodacom left, I led another telecommunications brand called Vmobile, and was responsible for developing the iconic “It’s all about you” Vmobile campaign which was met with both national acclaim and the accompanying brand success.

It was after being fulfilled - achieving those feats as an employee that I was inspired to established a young and dynamic advertising agency, 24-7 Communications Limited in June 2004. Our mission and vision then was simply to offer well thought-through creative and communication solutions for brands and organization within a twinkle of an eye and limited time frame. That was why we came about the name 24-7. The company has however grown from a single entity in 2004 to a group of companies including an Out-of-Home agency, a media planning & buying agency, an experiential marketing agency, a digital marketing agency and investments into solar energy company and travel & tourism company.

 

At what point did you consider joining partisan politics in Nigeria?

My political journey started at around 2010 though I had been involved since 1993. I would ascribe my involvement in politics to God’s direction, and my late mentor, the former Chairman of IGI insurance, Remi Olowude. I missed him a lot and will forever do. He saw great potential in me, and introduced me to politics (story for another day). He was very instrumental to my Advertising business expansion and existence in African countries like Ghana, Rwanda and Uganda. So, having being fullfiled as an Advertising practitioner, the quest to inpact the lives of people aside what I was doing with proceeds from advertising led me to going into politics. So, the reason for joining politics is to continue to positively impact the lives of people of Ogun State but most importantly Ogun west region where I come from. Before I declared for Senatorial and Governorship seats in Ogun State, I had, for many years between, 2005-2010 championed the empowerment and uplifting of the youths from Yewa-Awori in Ogun West Senatorial District. I established a Yewa-Awori Engagement Strategic Initiative – YES INITIATIVE.  The focus of Yes Initiative was borne out of the necessity to position young, talented and able-men - Yewa Awori indigenes for opportunities while also helping in achieving their set goals. Besides, we implemented strategic empowerment programme at improving the state of health of our people by providing free medical checkup and drugs during medical outreaches in the five local government areas of the zone.

 

Can you recall the outcomes and lives affected by these initiatives since joining politics …?

There are countless testimonies of the YES Initiative and OSA Foundation that I don’t even remember until sometimes when beneficiaries and, at times associates whom my support initiatives impacted their lives come out to share them, including from those I engaged in the management of those programmes began to tell those testimonies. I recall when I was building my house in Ilaro around 2006, many of our people in town said it was the first modern house to be built in Ilaro then. But where I am going is when I wanted to roof the building, and the roofing technician that I gave it to from Lagos came to the site. There was a young man in Ilaro who came to me asking to be involved in the roofing, and I directed the technician from Lagos to include the young man in his team - which he did. As soon as the project was completed, the young man never stayed in Ilaro anymore as he was absorbed by the technician from Lagos and has been on his own travelling around Nigeria doing the business of roof building. Whenever I call him anytime I needed to hear from him regarding his area of expertise, he's always busy travelling from one part of the country to another roofing buildings. I also recall I was at a gathering where one of the managers of my empowerment programmes told me about a music entertainer in Ilaro who was introduced to me and that I assisted and who has become a star in the country. There was a day my people went out to deliver a message in my name at a community in Oko Baba area of Ilobi-Erinja in Yewa South local government of Ogun State, and one of the community members, I was later told, spoke glowingly about me; recounting how I had intervened in a community project by assisting them with funds and bulldozer to work on their bad road. Many of those interventions I couldn’t remember until people around me share them. But the one I mostly relate to is when I move around the Ogun west zone and I see people still wearing the OSA foundation T-shirts, fez caps and gift items while chanting my alias, testifying about how our medical outreaches impacted their health and life. When I see these, then I do have a sense of fulfillment that I have indeed made impact in the lives of our people. You don’t have to wait till you have political appointment or in elective positions before impacting lives.

 

What do you say about the Politics of Ogun State in relation to the quest for your senatorial district to produce the next Governor.

My experience about the politics of Ogun State and the agitation for a Yewa Governor is very wide. I happens to rank as a key stakeholder who committed resources, time and all that I have in pushing for the Yewa agenda. I am not just talking about being on the ballot as a governorship candidate from Yewa because a political party must present you as its candidate. I mean when it comes to being deliberate in my decisions to risk a lot of things and jettison several great personal opportunities for the sake of the human and zonal development of Ogun west, I am the man to beat. The commitment and sacrifices are such yielded more insights and revelations about the agitation for the Yewa for governor agenda. Therefore, since 2011 that we lost that opportunity due to internal crisis and deliberate gang-up of some people. The journey to attaining that position as a zone subsequently appeared to me as rather far, and at other times very short depending on the circumstances surrounding the movement at every point in time. But I can tell you that as a major stakeholder in the Yewa for Governor, and based on my experience, there are three clear things that need to be done for us to clinch that seat amidst our challenges that a lot of people from the region still don’t know about. It is not by omission or mistake that when the Late Buruji Kashamu was to pass-on two years ago, he did call some people asking for forgiveness for what he did to them and all that. He called me, I was surprised when I saw his call. I never knew he was going to die. I think I should just stop here for now.

 

On the last note sir, how do you fine time to relax and enjoy yourself?

I am a socialite and I always find time to recreate by going to social clubs anywhere I find myself. I am a member of the premier club in Nigeria, The Island Club, Ikoyi Club 1938, a member of Abeokuta Sports Club, Yewa Metro Club Ilaro. I am also the publicity secretary of Egbe Omo Ogun Rere (EOOR) in Ogun State. I also find time to engage in church activities, I am the current vice president of Egbe Itesiwaju Society of Cathedral Church of Christ Ilaro.

 

How do you intend to celebrate this 62nd birthday?

Well, in showing appreciation to God for life, I intend to  reach out to the less-privileged. Those at the orphanage homes in the locality. It is what my immediate family used to do. Whenever my children are having their birthdays, it has always been the family culture and trend to package foods and gift items to the orphanage homes and celebrate life with them. So, I am doing same thing this year, while praying that the Almighty God continues to be gracious to me in order to continue to impact lives.

 

In 2016, I was working two jobs as a senior web developer and an adjunct professor. On the side, to help me get by, I was a freelance web developer. I knew almost nothing about business.

Today, I’ve built more than 10 passive income streams, including multiple e-commerce brands, a YouTube channel and an online school. Combined, these businesses bring in about $49,000 a month in passive income. I’ve learned a lot about how to create a profitable company.

I always tell people that if they want to build successful side hustles and passive income streams, they need to stop believing these three myths:

Myth #1: You need to spend money to make money

This is a common piece of business advice. If you want to open a retail store, for example, your expenses would include monthly rent, purchasing goods — to stock shelves and then re-sell to customers — and employee wages. That’s a traditional way of doing things, and an expensive one.

My favorite online business model is print-on-demand. I started my print-on-demand side hustle on Amazon in 2017 for $0 and I’ve since expanded it to offer my products through Etsy, Walmart, and eBay.

Print-on-demand lets me sell items like t-shirts and coffee mugs with custom designs on them. I don’t pay a dime for any of the inventory until after a customer places an order, which helps me keep costs low. 

After I get an order, I pay a company likePrintful, which specializes in printing and shipping products to fulfill the orders for me. After paying the printer, and marketplace referral fees for Amazon and Etsy, then I have a profit left over. 

Myth #2: You can make passive income without putting in the work

Outside of dividend investing, building passive income streams will always require time and dedication. There is no shortcut to success. I worked many early mornings and late nights on my side hustles, especially early on.

While I am still very involved in the day-to-day management of my businesses, I know many people who have been able to step away from day-to-day operations — after they hit an income threshold they were happy with — while continuing to benefit from their previous work. 

Building my profitable passive income streams required a lot of discipline. I had to learn to be okay with the idea of delayed gratification. But in the end I’m so glad I put in the effort. 

Myth #3: You need a team to help run your business

I’m not against having a team, but in my experience, it’s not necessary to have one to be successful. Seven years in, I’m still able to do this on my own, thanks in part to how many different tools are available for entrepreneurs right now. 

For example, for the first two years I ran it, I spent three to four hours every day on my Amazon Merch business in order to help it grow. Today, thanks to advances in automation, I only work one hour per week on it.

I’m a big fan of tools like MyDesigns. It uses AI to automate design creation, generate SEO-friendly product listings and publish my products in bulk online. All of this makes it possible for me to come up with and offer more new custom items, and it’s cut the most tedious work out of the equation. 

Being strategic with these tools have helped me stay on top of everything, while also letting me leave work behind whenever I want or need to. That way I can truly live the life I want.

** Ryan Hogue is a former web developer and adjunct professor who quit both jobs to run his e-commerce business. His YouTube channelteaches people how to earn passive income using “Ryan’s Method.”

 

CNBC

The federal government is planning an almost 300% increase in electricity tariffs in the coming weeks in a bid to attract investment into the sector according to reports from Bloomberg.  

According to the reports, unofficial sources state that electricity firms may hike tariffs for those in urban areas to N200 per kWh, up from N68. Those in urban centres represent just 15% of the population but reportedly consume around 40% of the nation’s power the anonymous source said.  

Special Adviser to the President on Information and Strategy, Bayo Onanuga told Bloomberg that NERC would announce a price increase soon and the government cannot speak on the matter for now.  

• He stated, “The regulator will make any pronouncements based on its discussion with the distribution and generating companies. The presidency cannot say anything at this stage” 

What you should know 

Nigeria operates a fixed tariff system where the federal government sets the price of electricity through the Nigeria Electricity Regulatory Commission (NERC). For 2024, the federal government projected to spend around N1.67 trillion on electricity subsidy- an increase of 170% from the figure spent in 2023.  

• According to the NERC’s guidelines, electricity distribution companies were to halt the subsidy regime in the power sector from the beginning of 2025. The IMF had earlier warned that subsidy on fuel and electricity tariffs could cost Nigeria up to 3% of GDP in 2024.  
• President Bola Tinubu on assumption had earlier removed the decades-old fuel subsidy. However, there are feelers that the federal government has returned to the practice rationalised by the increase in global crude oil prices together with the depreciation of the naira in recent times.  
• Just yesterday, the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) increased the price of domestic natural gas used in generating about 70% of electricity to $2.42 MMBtu from $2.18.  
• Minister of Power, Bayo Adelabu had earlier hinted at plans to sell gas to power plants across the country in naira occasioned by the dearth of foreign exchange in the country. 

 

Nairametrics

Dangote oil refinery started supplying petroleum products to the local market on Tuesday, a company executive and fuel marketing associations said, a major step in the country's quest for energy independence.

The refinery, Africa's largest, was built on a peninsula on the outskirts of the commercial capital Lagos at a cost of $20 billion by the continent's richest man Aliko Dangote and was completed after several years of delays.

It can refine up to 650,000 barrels per day (bpd) and will be the largest in Africa and Europe when it reaches full capacity this or next year.

Dangote's group executive, Devakumar Edwin, confirmed shipping of diesel and jet fuel into the local market.

"We have substantial quantities. Products are being evacuated both by sea and road. Ships are lining up one after another to load diesel and aviation jet fuel," Edwin told Reuters.

"Ships load a minimum of 26 million litres, though we try to push for 37 million litres vessels, for ease of operations."

Local oil marketers agreed a price of N1,225 ($0.96) per litre of diesel following a bulk purchase agreement, before putting their mark-up, said Abubakar Maigandi, head of the Independent Petroleum Marketers Association of Nigeria.

The association's members control about 150,000 retail stations across Nigeria, Maigandi said.

Another marketers' group, the Depots and Petroleum Products Marketers Association of Nigeria said its members were seeking letters of credit to buy petroleum products from Dangote.

"Our members are discussing with banks and these talks have reached advanced stages, when we have our letters of credit, we will begin lifting products," Femi Adewole, the association's executive secretary said.

The Dangote refinery is touted as the turning point to end Nigeria's reliance on imported petroleum products. Nigeria is Africa's most populous nation and its top oil producer, yet it imports almost all its fuel due to lack of refining capacity.

 

Reuters

Federal Inland Revenue Service (FIRS) has stated that it would never denigrate Jesus Christ as it apologized to Christians for posting on its social media platforms a flier bearing the headline, “Jesus paid your debts, not your taxes.”

A statement signed by Dare Adekanmbi, Special Adviser, Media to the FIRS chairman, Zacch Adedeji conveyed the Service’s “unreserved apologies for this misinterpretation.”

The FIRS spokesperson’s statement reads in full: “Our attention has been drawn to a statement by the Christian Association of Nigeria (CAN) about a flier posted on our social media platforms with the headline ‘Jesus paid your debts, not your taxes.’ As a responsible agency of government, we would like to say we did not put out the flier purposely to denigrate Jesus Christ or detract from the huge sacrifice He made for humanity. We are acutely aware that the essence of the Easter period is to celebrate this huge sacrifice.

“The message was our way of uniquely engaging taxpayers and to remind them of the need to prioritise payment of their taxes as a civic obligation. Yes, we would say the message ruffled feathers in some circles. The unintended meaning/insinuation being read into the post was not what we were out to communicate as an agency.

“Good a thing, this much is acknowledged by CAN in its statement wherein it said ‘We recognise that the intended message may have been to creatively engage taxpayers…’ We wish to offer our unreserved apologies for this misinterpretation.

“FIRS, as a responsible agency, has no religion and will not bring down any religion or offend the sensibilities of adherents of various faiths in the country. Our goal is to assess, collect and account for revenue for the wellbeing of the Federation. We believe it is an investment in the progress of the country when citizens pay their taxes. Once again, we wish to apologise to CAN and Christians who felt offended at the unintended consequence of our message on Easter Sunday,” Adekanmbi stated.

Christian Association of Nigeria (CAN) had earlier on Tuesday in Abuja called on the FIRS to retract its Easter message and offer a public apology.

The National Director, National Issues and Social Welfare (CAN), Abimbola Ayuba, a retired commodore, in a statement, said the FIRS’ Easter message threatened Nigeria’s unity and undermined respect among diverse religious groups.

The FIRS message was “Jesus paid your debt, not your taxes”.

CAN, while reacting to it, described the message as “offensive and derogatory” to the Christian faith.

“The Easter message by FIRS does not only threaten Nigeria’s delicate unity but also undermines efforts of many Nigerians working towards fostering mutual respect among diverse religious groups.

“As a nation that prides itself on religious harmony and peaceful coexistence, we are deeply concerned by the recurrence of provocative messages around religious holidays.

“This year, a public institution, which should be the bastion of exemplary conduct, has been implicated in disseminating content that is widely regarded as offensive and derogatory to the Christian faith.

“Such messages not only threaten the delicate fabric of our national unity but also undermine the efforts of countless Nigerians working towards fostering mutual respect among diverse religious groups,” CAN stated.

 

PT