Key Takeaways

• Marketing your small retail business involves a creative, multichannel approach.
• You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed in this article.

As a small retail shop owner, you have big ambitions but, perhaps, a tight budget. You want to attract more customers but not blow all your means on expensive ads or social media marketing. What are some strategies to implement now and attract more customers?

From the in-store experience to upping your digital "curb appeal," here are some simple yet effective ways to market your retail store.

1. Curate the in-store experience

An eye-catching storefront and thoughtful merchandising work wonders to not only draw in passersby but also increase sales. Carefully curating the in-store experience — from product displays to the checkout process to your customer service team — is essential for effective retail marketing.

The overall atmosphere of your store is important. Consider the colors, furniture, lighting, music and even scent. A pleasant ambiance makes the shopping experience more enjoyable and encourages customers to browse your store.

Make it easy for customers to find what they are looking for, with an intuitive layout and intentional product displays. Design your displays to highlight your best products, seasonal items or current promotions. Pair related products together (in proximity) to encourage customers to purchase complementary items. For example, place sunglasses near summer clothing or athletic equipment near sportswear.

Train staff to provide a positive, consistent customer service experience. For example, all staff should welcome guests as they enter the store and provide personalized recommendations based on the products customers are interested in.

2. Make it Meta (organic and ads)

With more than three billion monthly active users, Meta (formerly Facebook) is the biggest social media platform around. Meta is particularly effective when it comes to marketing a small retail business, whether through organic content or paid advertising.

First, create and optimize your Facebook business page to effectively describe your business, reflect your visual branding, share business updates, promote products and engage with customers. Your Facebook posts should have a consistent aesthetic and tone of voice so that when people visit your profile, they get a positive and clear impression of your business.

Meta also offers powerful ad-targeting tools to reach specific demographics based on location, interests and shopping behavior. You can run Meta ads on Facebook and Instagram to promote your store, online products, special offers or events.

Meta is also a great platform for sharing user-generated content. Encourage your customers to share photos of their purchases and tag your store. This type of content serves as impactful social proof and testimonials for your products.

3. Run pin-worthy product promos

If you sell products online through your website, then Pinterest is the place for promotion. With over 500 million active users, Pinterest is an extensive online marketplace that allows people to discover new products and brands.

Pinterest — like Google, Bing or YouTube — works as a search engine. People search for how-to guides, products, video content, etc., and the algorithm generates their feed to match. By creating content "pins" related to what people are searching for, you can get your products to rank high in Pinterest search.

The types of content that tend to perform best on Pinterest are product showcases with high-quality images, step-by-step tutorials featuring your products, seasonal inspiration boards and customer testimonials or reviews.

Experiment with different topics and content formats to see what your customers enjoy most. Use tools like Tailwind to automatically circulate your Pins, improving visibility and traffic.

4. Up your digital curb appeal with SEO

You don't need to depend on casual foot traffic to keep your store busy. Search Engine Optimization (SEO) works to attract local customers searching online. Through geo-specific targeting, you can drive more customers to your physical storefront.

Use an SEO keyword tool like Semrush to identify searchable key terms related to your product, niche and/or location. For instance, if you run a women's boutique clothing store in Brooklyn, some key terms to target might include "women's clothing store brooklyn" (50 searches per month) and "brooklyn dress shop" (70 searches per month).

You'll then incorporate these key terms into the content on your website, whether on your main pages (home, about, contact, etc.), product pages or blog posts. Ensure that the content effectively describes the key term you wish to target on each page, respectively.

Implement on-page SEO best practices, like writing concise page titles, descriptions and page headings, to improve the "searchability" of your website. Identify question-based keywords, like "how to dress for an interview" to target longer, more descriptive blog post content.

Create a Google Business Profile that includes your hours, location, phone number and website link. Add eye-catching photos of your storefront, products and staff, and request that happy customers leave reviews on your profile. This will work to build trust and attract more local customers.

In summary, marketing a small retail business involves a creative, multichannel approach. In-store merchandising, Meta organic content and ads, Pinterest and SEO strategies can all be used to drive more online sales and local customers. From curating eye-catching displays and personalized customer service to creating content for Meta and Pinterest, these strategies come together to form a cohesive marketing plan that maximizes both in-store and online opportunities.

Entrepreneur

The Nigerian National Petroleum Company Limited (NNPC Ltd) has raised alarms about its ability to sustain regular petrol supply across the country, citing significant financial strain due to escalating Premium Motor Spirit (PMS) supply costs. This financial pressure is now threatening the stability of fuel supply in Nigeria, according to Olufemi Soneye, the company's Chief Corporate Communications Officer.

In a statement released on Sunday, Soneye acknowledged the company’s considerable debt to petrol suppliers, which has been highlighted in recent media reports. The NNPC’s financial difficulties stem from the gap between fixed pump prices and rising international fuel costs, exacerbated by the fluctuating exchange rate of the Naira against the dollar.

The NNPC, under the Petroleum Industry Act (PIA), says the statement, has remained committed to its role as the supplier of last resort to ensure national energy security. However, the financial burden has become increasingly unsustainable, placing the company under intense pressure. "We are actively collaborating with relevant government agencies and other stakeholders to maintain a consistent supply of petroleum products nationwide," Soneye stated.

Recent reports suggest that Nigeria’s debt to petroleum product suppliers has surpassed $6 billion, doubling since April 2024. This growing debt has coincided with worsening fuel scarcity across major Nigerian cities, leading to long queues at petrol stations, skyrocketing prices, and a rise in transport costs.

The ongoing fuel crisis, coupled with NNPC's financial woes, has fueled speculation of an imminent hike in petrol prices. Analysts warn that this could see prices soar to between N950 and N1,000 per liter, marking the fourth price hike in 15 months. The Federal Government, which had previously admitted to paying subsidies on petrol despite earlier denials, faces increasing pressure to address the situation.

Experts suggest that the NNPC’s financial difficulties are partly due to the government's reluctance to allow petrol to be sold at an economic price, which would reduce the financial strain on NNPC and encourage private sector participation in fuel importation. The situation is further complicated by Nigeria's declining crude oil output, which has hampered the country’s capacity to import refined products.

As the NNPC struggles to navigate these financial challenges, Nigerians continue to feel the impact of the fuel crisis, with no immediate relief in sight.

Nigerians have stormed the TikTok page of a Jesus-like character, requesting help with economic and personal difficulties. Some mischievous users also inquire about Judgment Day and when it would happen.

The TikTok user behind the account ‘Love Everyone’ resembles English actor Robert Powell, who portrayed Jesus in the iconic 1977 epic British-Italian television drama series ‘Jesus of Nazareth’.

The TikTok account, created in August, has little information about the owner, but checks revealed that he is based in France and features French music in most of his videos.

The page shows Mr ‘Love Everyone’ walking through deserted bushes with a stick, what Nigerians would describe as ‘wilderness’, similar to Jesus’ portrayal in Christian literature.

Although the TikToker is light-skinned, other commenters argue with the famous saying that Jesus was not white but rather a brown-skinned Middle Eastern Jew.

Nigerians dominate the comment section, but he doesn’t seem to respond to them. The France-based TikToker rarely speaks in his videos, except for a few inspirational posts where he briefly mentions ‘God.’

He has over 20,000 followers and has garnered over 200,000 likes in less than two months.

Nigerians plea

Nigerians, who are deeply religious, could be seen in the comments referring to TikToker as a ‘rescuer’ of their situation.

Many are pleading humorously for deliverance from the economic hardships under President Bola Tinubu’s administration.

Since Tinubu’s 2023 inauguration and the subsequent removal of fuel subsidies, Nigeria has faced significant price increases and a higher cost of living. The recent August #EndBadGovernance movement further highlighted issues with governance and Nigerians’ lament of the escalating living cost.
On the now-famous TikTok page, Nigerian humorously plead for intervention, commenting, “Our Father, who art in TikTok, Tinubu is showing us no mercy. “The worst part is that my fellow Nigerians are all in the comments. Baba Jesus, do wonder, Tinubu has suffered us.”

“Lord Jesus, please pray for our country, Nigeria. Jesus, please blow the trumpet; Tinubu is making life hard for us,” and “My Jesus, Tinubu is causing us so much suffering.”

Ironic saviour

Interestingly, the comments on his videos reveal that some viewers aren’t just surprised by his resemblance to Jesus—they are also making requests and addressing him as though he were the Messiah.

Among the many comments, some stand out for their earnestness with phrases like “Messiah Messiah,” “My soul tells me you are Jesus,” “This is Jesus for real,” “I can’t wait to be with you, my Lord and Saviour,” and “Remember me in your kingdom.”

Other comments express a desire to be saved and join heaven, such as “I need to make heaven; God take me; I am tired of this life and make me rapture-ready,” and “Thank you for loving us and coming back to teach us; bless you all; glory to you, King of Kings, Jesus.”

The newspaper’s review of his page reveals that some of his videos feature him preaching about God.

However, some comments caution that this is not the real Jesus, aligning with biblical warnings that in the last days, many will come claiming to be the Messiah and will lead people astray.

Jesus role

Since Jesus had an imprint on religious walk and faith, film producers have attempted to establish a similar role in movies.

American actor Jim Caviezel became prominent for his portrayal of Jesus in 2004 ‘The Passion of Christ,’

The images of Robert Powell have been displayed in places of worship after his iconic ‘Jesus of Nazareth’ role. However, he has often clarified that he is not Jesus and requested that people stop worshipping and idolising his likeness.

Despite the caution, Powell and Caviezel made a lasting impression due to their long hair and full beard fit, characteristics aligning with the historical Christ descriptions.

Caviezel and Powell are not the only actors to have played Jesus; Brian Deacon also played the role of Jesus in the 1979 Jesus Film. Jonathan Roumie’s portrayal in The Chosen series (2017) also gained attention for its visual similarity. Many Christians have long adopted their likeness as Christ’s representation.

While the TikToker ‘Love Everyone’ and many others may closely resemble traditional depictions of Jesus, the genuine return of Christ is still a matter of faith and expectation.

PT

In a stunning display of economic genius that has left Nobel laureates scratching their heads, the Federal Competition and Consumer Protection Commission (FCCPC) has unveiled its revolutionary strategy to combat Nigeria's skyrocketing inflation: simply telling businesses to charge less money. Who knew it could be so easy?

Led by the visionary Tunji Bello, the FCCPC has boldly declared war on the true villains of Nigeria's economic crisis: small business owners and market traders. These nefarious individuals, with their dastardly plots to "stay in business" and "feed their families," have been put on notice. Their reign of terror, characterized by the audacity to adjust prices in response to increased costs, will no longer be tolerated.

Bello, in a move that surely secures his place in the pantheon of economic reformers alongside Karl Marx, Adam Smith and John Maynard Keynes, has magnanimously given these economic saboteurs a whole month to see the error of their ways. One can only imagine the scenes of jubilation in the streets as petty traders rush to slash their prices, heedless of trivial concerns like "profit margins" or "basic arithmetic."

But the FCCPC's brilliance doesn't stop there. Oh no. They've astutely identified that the root cause of Nigeria's economic woes lies not with minor, inconsequential factors like:

1. The removal of fuel subsidies that has sent transportation costs soaring

2. The free-falling value of the Naira that has made imports prohibitively expensive

3. The bloated salaries and perks of political appointees that drain public coffers

4. The fleet of presidential jets, bulletproof Cadillacs, and yachts that are absolutely essential for effective governance

5. The rampant corruption that treats state treasuries like personal piggy banks.

No, the real problem is clearly that the tomato seller in Lagos Market is charging too much for her wares. Shame on her for not absorbing the increased transportation costs, rising fertilizer prices, and the general economic uncertainty out of sheer patriotism!

When asked about the complaints raised by trade unions regarding electricity tariff hikes, petrol subsidy removal, increased taxes, corruption, and insecurity, Bello reportedly responded, "La la la, I can't hear you," while plugging his ears - a response that perfectly encapsulates the nuanced approach of the FCCPC.

The Commission has also hinted at its next groundbreaking initiative: solving Nigeria's poverty crisis by ordering everyone to be rich. Sources say they're considering a follow-up campaign to end crime by kindly asking criminals to stop breaking the law.

In light of these developments, we can all rest easy knowing that Nigeria's economic future is in the capable hands of bureaucrats who believe complex, systemic issues can be solved with strongly worded letters and vague threats. Bravo, FCCPC! Your commitment to addressing the symptoms while steadfastly ignoring the disease is truly an inspiration to us all.

As for the small business owners and traders facing this crackdown, fear not! You can always fall back on Nigeria's robust social safety net and thriving job market. And if all else fails, perhaps you can secure a lucrative position as a government advisor. After all, with economic strategies this brilliant, surely there's always room for more innovative thinkers in the halls of power.

In conclusion, we eagerly await the economic miracle that is sure to unfold this September. Who needs sound fiscal policy, infrastructure investment, or anti-corruption measures when you have the power of positive thinking and government mandates? Nigeria's future has never looked brighter - just don't look too closely at the details.

Nigeria’s Letter of Credit payments in the first seven months of 2024 have dropped by 57.04 per cent to $391.91m compared to $912.35m in the same period of 2023.

This is according to the weekly International Payments Data provided by the Central Bank of Nigeria on its website.

A Letter of Credit is a mode of payment used for the importation of visible goods.

It is a written undertaking given by s bank (issuing bank) at the request of its customer in which the bank promises in writing to pay the exporter a certain sum within a certain time frame in return for goods, as long as the customer provides the bank with the proper paperwork.

In the period under review, the country’s LCs payment shed about $520.44m, which some analysts have blamed on factors like the exit of multinationals, skyrocketing customs duties, and the unstable foreign exchange, which hampered Nigeria’s foreign trade in the period under review.

An analysis of the CBN data showed that the highest LC payments this year were recorded in February at $102.59m, followed by July at $79.65m and $58.33m in January.

In March, LCs payments were $43.53m compared to $269m in the same month in 2023, rose to $54.02m in April 2024 and dropped to $21.48m in May before rising to $32.26m in June.

Speaking on the trend, the Managing Director of Arthur Steven Asset Management Limited, Tunde Amolegbe, opined that the decline was expected given the unstable exchange rate, skyrocketing customs clearing charges and of course the exit of major international companies and the closure of other manufacturing in the country.

He, however, added that the situation may improve even if it is slightly on the back of the tax waivers given recently for the importation of some essential food products.

“Stability in the FX market and a lower interest rate and harmonised tax regime should also help,” he concluded.

According to Bloomberg, the naira has fallen by about 70 per cent since May 2023 when President Bola Tinubu took office following the devaluation of the currency. Several attempts by the CBN to boost liquidity have yet to yield significant results.

The Director of Research and Strategy at Chapel Hill Denham, Tajudeen Ibrahim, said “Nigerian businesses are paying down on their Letters of Credit. This is an indication of an improvement in the dollar liquidity in the Nigerian financial system, largely on the back of CBN’s policy response to the dollar shortage in the system.

“The CBN at the last RDAS auction did sell some volume of dollars to companies to help them pay down on their foreign currency loans. One of the major companies that has been paying down on their letters of credit is MTN. I reckon they have paid about $300m in LCs, so corporations have been clearing their LCs because of the negative impact it is having on their earnings and balance sheet.

“The outlook in Letters of Credit to my mind is positive because I expect improvement liquidity in US dollars inflow into the economy and I reckon that Nigerian companies will pay down further on their LCs.”

For economy and capital market analyst, Rotimi Fakayejo, dollar liquidity plays a role in the decline recorded in the LCs payments.

He said, “FX availability is inconsistent. At a point, the supply was less and the banks were given the leeway to get whatever they needed, but typical of the banks, they were targeting profit and I believe that slowed down the process. The slow or reduced supply from the CBN has so much impact.

“If importers want to import and there is no access to FX or the express undertaking of Letters of Credit on their behalf is not done, it will affect their business. Also, if what they are importing is becoming increasingly difficult to sell and the market is no longer friendly, then you will also see a reduction in the LCs.

“For instance, the importation of vehicles has reduced, whether new cars or tokunbo. People are buying more Nigerian used cars, but the customs duty we know is subject to the foreign exchange rate and the government is flip-flopping about it. Every time, what we see is an increase, so it has an impact.”

On the exit of the multinationals, Fakayejo posited that it was no longer new in the manufacturing sector and had since moved to the oil & gas sector.

He projected, “I believe with the slowdown in the LCs, the overall effect should be positive for the economy because less of our foreign exchange will be used on importation and local production should be the order of the day. I believe that the overall effect should be positive for us.

“Going forward, I don’t think the impact would be much. It is expected that by September, the local refinery will start producing and Dangote Refinery will start selling to the local market, which should mean more dollar availability because there would be less need to import PMS.

“So, we may see an improvement in the import receipts from the banks and increased LCs accessibility from the banks. I believe the slowdown is just for some time and the situation will improve.”

An Investment Banker and stockbroker, Tajudeen Olayinka, in his submission, opined that it is either that demand for imports is slowing down as a result of the prohibitive cost of imported goods in the country and consumers’ resistance, or importers are exploring other credit means, such as open account; direct remittances; and bills for collection to deal with imports.

“The likelihood of these other credit options is very doubtful, given concerns of foreign exporters to poor credit ratings of local importers. Therefore, high cost of raising naira to finance imports and high exchange rate may be the other reasons for the observed slowdown in letters of credit issuances by Nigerian banks.

“The development has both positive and negative implications: (i)Positive in that it will create scarcity of foreign goods and a new desire to resort to local production to arrest scarcity, with improvement to Nigeria’s Balance of Trade and Exchange Rate of the naira in the long run. Negative, in that it will continue to cause a drag on the economy and high inflationary pressure in the immediate to near term,” he said.

Punch

Massive protests hit Israel after six hostages killed in Gaza

Massive protests swept Israel on Sunday following the death of six hostages in Gaza as frustration mounted over the failure of the country's leadership to secure a ceasefire deal that would free Israeli captives.

Crowds estimated by Israeli media to number up to 500,000 strong demonstrated in Jerusalem, Tel Aviv and other cities, demanding that Prime Minister Benjamin Netanyahu do more to bring home the remaining 101 hostages, about of a third of whom Israeli officials estimate have died.

In Jerusalem, protesters blocked streets and demonstrated outside the prime minister's residence. Aerial footage showed Tel Aviv's main highway filled with protesters holding flags with pictures of the slain hostages.

Israeli television footage showed police directing water canons at demonstrators who had blocked roads. Local media reported 29 arrests.

Labour leaders called a one-day general strike on Monday.

The Israeli military announced the recovery of the bodies from a tunnel in the southern Gaza city of Rafah, as a polio vaccination campaign began in the war-shattered Palestinian territory and violence flared in the occupied West Bank.

The bodies of hostages Carmel Gat, Hersh Goldberg-Polin, Eden Yerushalmi, Alexander Lobanov, Almog Sarusi and Ori Danino were returned to Israel, military spokesperson Daniel Hagari told reporters.

A forensic examination determined they were "murdered by Hamas terrorists in a number of shots at close range" 48-72 hours previously, an Israeli health ministry spokesperson said.

Netanyahu, who faces growing calls to end nearly 11 months of war with a deal for a ceasefire and the release of remaining hostages, said Israel would not rest until it caught those responsible. "Whoever murders hostages - does not want a deal," he said.

Senior Hamas officials said that Israel, in its refusal to sign a ceasefire agreement, was to blame for the deaths.

"Netanyahu is responsible for the killing of Israeli prisoners," senior Hamas official Sami Abu Zuhri told Reuters. "The Israelis should choose between Netanyahu and the deal."

Israel's assault on Gaza began after Hamas and other militants killed about 1,200 people and took about 250 hostages in attacks on Israel on Oct. 7, according to Israeli tallies.

Since then, Israel's offensive has levelled much of the enclave of 2.3 million people, and the Gaza health ministry says at least 40,738 Palestinians have been killed. Displaced people are living in dire conditions with inadequate shelter and a hunger crisis.

'HAMAS WILL PAY,' BIDEN SAYS

Amid mounting public anger, the head of Israel's trades union federation, Arnon Bar-David, on Sunday called for a general strike on Monday to pressure the government into signing a deal, and said Ben Gurion airport, Israel's main air transport hub, would be closed from 8 a.m. (0500 GMT).

Defence Minister Yoav Gallant, who has clashed frequently with Netanyahu, also called for an agreement, and opposition leader and former Prime Minister Yair Lapid urged people to join the demonstration in Tel Aviv.

In a last-ditch bid to stop the demonstrations, Finance Minister Bezalel Smotrich, a hardline member of Israel's security cabinet, asked the attorney general to prohibit the strike.

The Hostage Families Forum called on Netanyahu to take responsibility and explain what was holding up an agreement.

The six hostages brought home on Sunday "were all murdered in the last few days, after surviving almost 11 months of abuse, torture, and starvation in Hamas captivity. The delay in signing the deal has led to their deaths and those of many other hostages," it said.

Netanyahu's office said he had spoken to the family of Lobanov, whose body was among those recovered, apologising and expressing "deep sorrow".

But the family of Gat said they refused to speak to the prime minister and instead called on Israelis to join protests.

"Take to the streets and shut down the country until everyone returns. They can still be saved," Gat's cousin, Gil Dickmann, wrote on X.

U.S. President Joe Biden said he was "devastated and outraged" by the death of 23-year-old Israeli American Goldberg-Polin and the other hostages.

"Hamas leaders will pay for these crimes. And we will keep working around the clock for a deal to secure the release of the remaining hostages," he said in a statement.

Speaking to reporters in Rehoboth Beach, Delaware, he said he was "still optimistic" about a ceasefire deal.

Months of stop-start negotiations mediated by the United States, Qatar and Egypt have so far failed to secure a deal, despite increased U.S. pressure and repeated trips by top officials to the region.

Speaking to Al-Jazeera television, chief Hamas negotiator Khalil Al-Hayya, based in Qatar, on Sunday reaffirmed the group would not sign an agreement unless Israel fully withdrew from Gaza Strip, including the Philadelphi and Netzarim corridors, issues that have been sticking points in the talks.

POLIO VACCINATIONS

Israel and Hamas agreed to pause fighting in areas of Gaza for at least eight hours daily from Sunday to Tuesday to begin vaccinating 640,000 children against polio.

Children, escorted by family members, crowded a UN clinic in the central Gaza city of Deir Al-Balah, according to Palestinian officials. The territory's health ministry said at least 72,611 children were vaccinated the first day.

The campaign comes after the confirmation last month that a baby was partially paralysed by the type 2 polio virus, the first such case in the territory in 25 years.

Israeli forces continued to battle Hamas-led militants in several parts of Gaza, with the Israeli military targeting what it said was a Hamas command centre in a former school in Gaza City. The Palestinian Civil Emergency Service said 11 people had died and medics said many others had been wounded.

In Khan Younis, an Israeli air strike killed two Palestinians and wounded 10 others, according to medics, bringing the day's total death toll in Gaza to 27.

Reuters

WESTERN PERSPECTIVE

Kharkiv struck by missiles after Ukraine launches mass drone attack on Russia

At least 47 people, including five children, were injured on Sunday after Russian missiles struck a shopping mall and events complex in Ukraine's northeastern city of Kharkiv, officials said.

Earlier in the day, Russia said Kyiv had launched one of the biggest drone attacks against it since the full-scale war began, targeting power plants and an oil refinery, while Moscow's forces made further gains towards a key town in eastern Ukraine.

The Kharkiv attack prompted Ukrainian President Volodymyr Zelenskiy to renew calls on allies to allow Kyiv to fire Western-supplied missiles deeper into enemy territory and reduce the military threat posed by Russia.

The fighting comes at a critical juncture in the two-and-a-half year conflict. Russia is pressing an offensive in eastern Ukraine while trying to expel Ukrainian forces that broke through its western border in a surprise incursion on Aug. 6.

Last week, Russia pounded Ukraine with its heaviest airstrikes of the war, hitting targets including energy facilities.

Moscow, which denies targeting civilians, says damaging Ukraine’s energy system is a legitimate military goal. Its drone and missile barrages have killed thousands of civilians since the conflict began in February 2022.

Ukraine, with a rapidly expanding domestic drone industry, has stepped up its own attacks on Russian energy, military and transport infrastructure.

Kyiv is also pressing the United States and other allies for permission to use more powerful Western-supplied weapons to inflict greater damage inside Russia and hit Moscow's abilities to attack Ukraine.

"All the necessary forces of the world must be brought in to stop this terror," Zelenskiy said on his Telegram channel, in response to the Kharkiv attack that Ukrainian officials said involved at least 10 missiles.

"This does not require extraordinary forces, but enough courage on the part of the leaders - courage to give Ukraine what it needs to defend itself."

In Kharkiv, rescue workers and volunteers carried injured civilians to ambulances outside the shopping complex. Shattered glass and debris were strewn across the ground and people fled to a metro station for safety.

Earlier, Russian officials said air defence units had destroyed 158 drones launched by Ukraine overnight, and that debris caused fires at the Moscow Oil Refinery and at the Konakovo Power Station in the neighbouring Tver region.

Kyiv has yet to comment on the drone barrage. Russia rarely discloses the full extent of damage inflicted by Ukraine's air attacks.

RUSSIA'S NUCLEAR DOCTRINE

Zelenskiy said that last week alone Russia had used 160 missiles, 780 guided aerial bombs and 400 attack drones against cities and troops across Ukraine.

He called on Telegram for "a decision on long-range strikes on missile launch sites from Russia, destruction of Russian military logistics, joint shooting down of missiles and drones".

Kyiv's allies are wary of how Russian President Vladimir Putin would respond if their weapons were used against targets far inside Russian territory.

Russia's TASS state news agency cited Deputy Foreign Minister Sergei Ryabkov as saying Moscow would change its nuclear doctrine in response to the West's actions over the conflict. He did not specify what the changes would entail.

Russia's existing nuclear doctrine, set out in a decree by President Vladimir Putin in 2020, says it may use nuclear weapons in the event of a nuclear attack by an enemy or a conventional attack that threatens the existence of the state.

Russia, which accuses the West of using Ukraine as a proxy to wage war against it, has said before it is considering changes.

"The work is at an advanced stage, and there is a clear intent to make corrections", TASS cited Ryabkov as saying.

Some hawks among Russia's military analysts have urged Putin to lower the threshold for nuclear use in order to "sober up" Russia's enemies in the West.

ADVANCES IN EASTERN UKRAINE

In eastern Ukraine, where the heaviest fighting of the war is concentrated, Russian forces continued to advance towards Pokrovsk, a vital military huband transport link to towns and cities further north.

Ukraine had hoped that its surprise incursion into Russia's Kursk region launched last month would force Russia to re-deploy troops and take pressure off besieged forces in the east, but so far it does not appear to have had this effect.

Russia's defence ministry said its forces had captured two more settlements in Donetsk region and were "continuing to advance deep into the enemy defences". One of them, Ptyche, is 21 km (13 miles) southeast of Pokrovsk.

At least three people were killed and nine wounded in Russian shelling of Kurakhove, a town around 35 km south of Pokrovsk, Ukrainian officials said.

Ukraine's army chief, Oleksandr Syrskyi, described the situation as "difficult" around Russia's main line of attack in eastern Ukraine.

Also on Sunday, Ukrainian forces shelled Russia's southern Belgorod region, injuring 11 people, including two children who were seriously hurt, regional governor Vyacheslav Gladkov said.

RUSSIAN PERSPECTIVE

Russia delivers 15 precision strikes at key Ukrainian energy sites, airfields over week

Russia delivered one massive and 14 combined strikes by precision weapons and unmanned aerial vehicles (UAVs) at key Ukrainian energy sites and airfields over the past week in the special military operation in Ukraine, the Russian Defense Ministry reported on Friday.

"On August 24-30, the Russian Armed Forces delivered one massive and 14 combined strikes by long-range precision weapons, Kinzhal hypersonic air-launched ballistic missiles and attack unmanned aerial vehicles, hitting vital Ukrainian energy and aerodrome infrastructure sites, fuel depots, arsenals of Western-made air-launched weapons and artillery munitions," the ministry said in a statement.

The strikes also targeted UAV production workshops, naval drone storage facilities, temporary deployment sites of Ukrainian nationalist formations and foreign mercenaries, it specified.

Ukraine’s army loses 16,910 troops in all frontline areas over week

The Ukrainian army lost roughly 16,910 troops in battles with Russian forces in all the frontline areas over the past week, according to the latest data on the special military operation released by Russia’s Defense Ministry.

The latest data show that the Ukrainian army suffered roughly 3,580 casualties from Russia’s Battlegroup North, more than 3,450 casualties from the Battlegroup West, over 4,840 casualties from the Battlegroup South, 3,720 casualties from the Battlegroup Center, 860 casualties from the Battlegroup East and 460 casualties from the Battlegroup Dnepr.

Russia’s Battlegroup North inflicts 3,580 casualties on Ukrainian army over week

Russia’s Battlegroup North inflicted roughly 3,580 casualties on Ukrainian troops and destroyed four enemy multiple launch rocket systems, including a US-made HIMARS launcher in its area of responsibility over the week, the ministry reported.

"During the week, Battlegroup North units continued destroying Ukrainian armed formations in the Kursk Region. Operational/tactical aircraft and army aviation helicopters, unmanned aerial vehicles and artillery inflicted losses on personnel and equipment of units from four mechanized brigades, a tank brigade and two air assault brigades of the Ukrainian army and three territorial defense brigades. Russian forces also thwarted the enemy’s attempts to deploy reserves from the territory of Ukraine," the ministry said.

In the Volchansk and Liptsy directions, the Battlegroup North units struck formations of a Ukrainian marine infantry brigade, two territorial defense brigades and two National Guard brigades, it specified.

"Over the week, the enemy’s losses in the Battlegroup North area of responsibility amounted to 3,580 personnel, six tanks, 181 armored combat vehicles and 103 motor vehicles. Russian forces also destroyed four multiple launch rocket systems, including a US-made HIMARS rocket launcher, 35 field artillery guns and 12 electronic warfare and counterbattery radar stations," the ministry said.

Russia’s Battlegroup West liberates two communities over week

Russia’s Battlegroup West liberated the settlements of Stelmakhovka in the Lugansk People’s Republic and Sinkovka in the Kharkov Region over the past week, the ministry reported.

"Battlegroup West units liberated the settlements of Stelmakhovka in the Lugansk People’s Republic and Sinkovka in the Kharkov Region as a result of well-coordinated operations," the ministry said.

Reuters/Tass

Seven years after his emergence as Nigeria’s military Head of State, in the third quarter of 1974, Yakubu Gowon placed a telephone call to the then Chief Justice of Nigeria (CJN), Taslim Elias. The subject matter of the call, according to Atanda Fatayi Williams, then a Justice of the Supreme Court (and future CJN) himself, with whom the Chief Justice discussed the matter, was a complaint by the Head of State “about the manner in which the courts in the country were being used for the indiscriminate swearing of affidavits in which allegations of corruption were made against public functionaries.”

Gowon’s agonistes had their origins in events in his home state, Benue-Plateau (as it was then known). First, he had been forced to let go of a trusted minister from his state, Joseph Tarka, after one Godwin Daboh Adzuana deposed to an affidavit with quite damaging allegations of corruption against the minister. Gowon’s call to the CJN followed in the wake of another affidavit sworn to this time by Aper Aku (who later became the first elected governor of Benue State in 1979), accusing the then military governor of Benue-Plateau State and Gowon’s relation, Joseph Gomwalk, of what Fatayi Williams later described as “corruption on a vast scale.”

Rather than address the allegations of corruption, the General sought the help of his Chief Justice to shut down the disclosures. In the then incumbent, Gowon found a Chief Justice who was willing to go beyond the call of the law to fulfill the importuning of his Chief of State. Following consultations with his peers at the Supreme Court, CJN Elias convened a meeting of the Advisory Judicial Committee (AJC), as the apex mechanism for judicial governance was then called. Led by the CJN, the membership of the AJC included the Attorney-General of the Federation, all the Chief Justices (as they were then called) and Grand Khadis of the States, as well as the President of the Federal Revenue Court.

This high judicial conclave decided unanimously that “except in connection with proceedings already pending, the courts would no longer allow affidavits to be sworn in court by aggrieved citizens.” Public reaction was immediate and understandably visceral to a decision which was unconcealed in its design to instrumentalise the judiciary in order to hide inconvenient facts on behalf of the regime in power. To make matters worse, the AJC could not cite any legal authority or basis for its decision. The members were collectively the highest judicial figures in the country and their word represented the law, or so they thought. It was abuse of judicial power on a colossal scale. Judicial authority was shot and it is arguable that it never recovered.

When a new military regime overthrew General Gowon in July 1975, its narrative and rationale harked back to the corruption allegations and the desperation of the regime to procure a cover-up with the ex-cathedraassistance of the judiciary high command. An early casualty of the new regime was Chief Justice Elias, whom it forced to abdicate. It also took the hacksaw to judicial tenure, retiring senior judges compulsorily.

Then, as now, the judiciary in Nigeria has been the author of its own defenestration. The real scandal then was that the decision to foreclose disclosure of inconvenient facts in affidavits occurred without dissent among the AJC. It showed the regimental and cloistered tendencies of the herd at their finest, even one comprising people claiming to be learned.

The best that can be said of the immediate past Chief Justice of Nigeria, Olukayode Ariwoola, is that he well and truly defanged the judiciary. When he was not in Port Harcourt cavorting with Nyesom Wike and his Group of Five Governors so-called, he was in Abuja dreaming us schemes to jump his next available family member or political satrap into a judicial sinecure. The unanimity of sentiment at his departure went beyond shame-faced relief.

Monday Phillips Ekpe writes delicately that the judiciary that Ariwoola left behind made a habit of “rubbishing its own touted image” with “embarrassing and rampant unpredictability of judgments.” Onikekpo Braithwaite complains less delicately of a judiciary overcome by “mounting allegations of corruption, as well as the menace of conflicting judgments.” The Board of Editors of the Punchnewspaper sadly acknowledge the reality of a judiciary characterised by “pervasive corruption” and of courts which “have become houses of rot and victims of state capture…. At 75 per cent, the judiciary and the Independent National Electoral Commission have the lowest public trust among Nigerians.”

On the back of this chastening diagnosis, many senior lawyers have stepped in with a rich and telling bouquet of recommendations for the new CJN, running the gamut from the platitudinous to the patronising, and everything in between. Former president of the Nigerian Bar Association (NBA), Olisa Agbakoba, desires reforms that are both “transformational and radical.” As part of that menu, one of his later successors, Augustine Alegeh, wants attention to “delays in the dispensation of justice and the uncertainty of the judgments of our courts.”

These references to “uncertainty” in or “conflicting”  judgments are coinages deployed by lawyers to avoid saying that some judgments are corrupt on their face. That, sadly, is the state of the courts that the new Chief Justice inherits. Indeed, a panel of the Court of Appeal has recently been constrained to describe as “scandalous,” a High Court shielding former Kogi State Governor, Yahaya Bello, from criminal proceedings.

But that is only a tip of the proverbial iceberg. In this state of transition in the highest judicial office in the land, three words of caution are useful.

First, a CJN in search of a legacy needs clear priorities. Many of the suggestions to the new Chief Justice focus on institutional or administrative re-design. In reality, however, the principal problem that ails Nigeria’s judicial system is that the guardrails and incentives for ethical judicial service have been destroyed by a concert of senior judicial figures, senior lawyers and senior politicians. Reversing this needs a new coalition for public good in the judiciary. Without a re-engineering of the incentive structure, every effort at institutional re-design is bound to collapse. That begins with attention to appointment, preferment, accountability and discipline. Restoring consequences for judicial malfeasance will be key.

Second, a reverse engineering of the political capture of the Nigerian judicial system is essential. Evidence of this political capture is seen daily in the implausible decisions and improbable orders that issue in most cases of partisan political salience; in the speed with which such cases are assigned priority, to the exclusion of the regular judicial docket; and in the improbable consistency in the line-up of judicial actors involved in these judicial concatenations. If politicians find themselves regularly before courts that are no longer beholden to their blandishments, they may be forced to rethink their approach to politics.

Third, a CJN who desires a constructive legacy must know whom to avoid. With some exceptions – such as the aforementioned Olisa Agbakoba and Augustine Alegeh – many senior lawyers who are now crawling out of the woodworks were nowhere to be seen or heard from when the immediate past CJN was busy wreaking havoc. If anything, some of them could be described with some justification as having been part of his enablers. Much of what emanates from these kinds of sources at this time could be at best self-serving. A CJN who desires to succeed needs to seriously avoid occupational intimacy with these kind.

A Chief Justice who seeks to accomplish any of these will encounter challenges. One who desires to accomplish all may even struggle to survive in office. Such could be the extent of the political pushback. But that is why the task of reforming Nigeria’s judicial system is now clearly well beyond the technocratic or professional incest of lawyers and judges. It is now political, and only a Chief Justice willing to enlist citizens in that urgent task can scratch the surface.

** Chidi Anselm Odinkalu, a professor of law, teaches at the Fletcher School of Law and Diplomacy and can be reached through This email address is being protected from spambots. You need JavaScript enabled to view it..

Technically, Sophie Riegel didn’t spend a penny starting her side hustle.

She began with items she already had, searching through her closet for old clothing to sell online. After making $200 off her own used clothes, she turned to some of her favorite places to shop: thrift stores.

“I’ve been a thrifter my entire life, because I don’t like spending money,” says Riegel, 23. “I’d much rather spend $5 than $100 on a pair of pants.”

Since April 2020, she’s turned that habit into a lucrative side hustle. Riegel brought in nearly $123,800 in revenue last year reselling items she bought from thrift stores on online marketplaces like eBay, Mercari and Poshmark, according to documents reviewed by CNBC Make It.

She’s made more than $192,000 in net profit over the past four years, because her costs are minimal: Riegel estimates she’s spent just over $50,000 on the thrifted clothing she’s sold. Other expenses include shipping costs and gas money for driving from thrift store to thrift store. Online marketplaces keep between 10% and 20% of her sales.

Much of her business’ growth came from her dorm room at Duke University, where she graduated last year with a degree in psychology. She’s pursuing a full-time career as a professional writer, speaker and life coach —  and expects her side hustle to comprise roughly 50% of her income this year, she says.

“I started buying things for $5 to $10, flipping them for $50 to $100,” says Riegel. “That seemed to work really well. I had maybe 200 or so items in my dorm room my sophomore year, and now I have 1,300 items [in a storage unit].”

Here, Riegel discusses the work she put in to turn her love of thrifting into a six-figure annual business, along with tips for anyone else to follow in her footsteps.

Riegel: The biggest thing is you’ve got to have fun with it. If you’re not enjoying it, don’t do it.

Start with what you know the most about. If you know a lot about clothing, start with that. It can be really easy to just buy a lot — that’s the fun part — but it doesn’t sell if you don’t list it. So even if your listing is imperfect, get it up, get it out there, because there’s a market for everything.

Keep learning. If you go in with a mindset of “I already know this stuff, I don’t need any resources,” it’s likely that you won’t do as well as if you went in with the mindset of “This is a great opportunity for me to learn more about myself, about brands, and all of that.”

I followed tons and tons and tons of other resellers on YouTube. I spent hours and hours learning brands, learning how to use all of the platforms. I’ve learned the strategies of each of the stores I go to, and figured out when they put out the new shoes when they do X, Y and Z.

The Goodwills in my area put a new color out every week. So, when I go to those stores, I only look for that color.

How much cash do you need to start a thrifting side hustle?

Factoring in shipping and all of that stuff — obviously, you need to pay for gas — $100 makes sense.

[In terms of the thrifting], you can start with as little as $5. You get one good thing for $5 and you’ve got more money already: $5 turns into $20, turns into $100.

If you start with your own stuff, you need $0.

What are the most important traits someone needs to succeed at this?

You’ve got to be consistent and persistent. Right now, I list 10 to 20 items a day. And because I list every day, things are selling constantly.

You’ve got to be organized. You have to be patient — I’m not very good at that, but I’m working on it.

The biggest thing is: You’ve got to be willing to ask for help when you need it. You don’t have to do this all alone. When I first started, my dad helped me with all of my shipping. He helped me move everything from different storage units. I didn’t have to do it alone because I asked for help.

Do you see yourself expanding your side hustle in the future? What would that look like?

I’m pretty happy with where I am. I do see, in the future, potentially having employees do all of the stuff that I know I don’t want to do — like the shipping, listing and photographing. That would be great. It is a lot of work for one person.

But right now, I wouldn’t change it because I love what I do.

CNBC

Yoruba weddings last months, not days. There is a party when families are introduced. A bigger one follows for traditional marriage rites and the presentation, from the groom’s family to the bride’s, of everything from yams to jewellery. Last comes the religious ceremony and a reception. The betrothed can cycle through over ten bespoke outfits during the celebrations. But as a cost-of-living crisis bites, people across Nigeria are learning how to party on the cheap.

For the couple, cramming all these events into a single day is a good start. Even if you insist on the myriad of costume changes, that at least saves on venue fees. Perhaps you do not need Grammy-award-nominated King Sunny Ade to perform his jùjú classics live. A tribute band should sound good enough on the dance floor.

Guests usually buy matching aso ebi (“cloth of the kin”) from the couple’s families. Doing so brings aesthetic cohesion and, crucially, helps raise money to pay for the wedding. But do you really need to buy another pink and royal-blue headtie if you have a mauve and periwinkle set from your nephew’s nuptials last year?

When the waiter takes your order, it may be from a shorter menu. King prawns have been swapped for shrimp. Multiple speciality caterers are no longer the norm. Those hoping to wash everything down with a glass of Moët & Chandon should bring their own.

A chaotic currency redesign last year means cash is hard to come by. So “spraying”, the smothering of celebrants in crisp naira notes as they dance, is less common (a recent high-profile conviction has also reminded Nigerians that the tradition is in fact illegal). Agents with point-of-sales machines will sidle onto the dance floor to help those who still want to offer a discreet financial gift.

In years past, wedding guests would stagger out, weighed down by kettles, coolers, three-tier food steamers and even mobile phones, colourful with stickers bearing the couple’s names. Today, party favours are more likely to be bags of rice, oil and pasta. More modest, but arguably more welcome.

The Economist