Do you still drink beer or nonalcoholic beverages? Nigerian Breweries says you’ll pay more from next week

Wednesday, 14 February 2024 04:47

Do you still drink beer or nonalcoholic beverages? Nigerian Breweries says you’ll pay more from next week

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Nigerian Breweries (NB) Plc has announced an upward review in the prices of some products in its stock-keeping units (SKUs) to mitigate the impact of rising cost of input.

The company, in a leaked memo to customers, said the price adjustments would take effect from February 19, 2024.

SKU is a unique identifier used to track inventory within a business.

Nigerian Breweries is the producer of major alcoholic products like Star Lager, Gulder, Legend Extra Stout, Heineken, Goldberg, Life, and Star Radler amongst others.

Non-alcoholic drinks produced by the company include Maltina, Amstel Malta, Fayrouz, Climax Energy drink, and Malta Gold.

In the memo, the brewer did not state which of its brands will be affected by the price increase.

“Please accept our best compliments! This is to inform you that we are constraind to review the prices of some of our SKUs with effect from Monday 19th February, 2024,” Nigerian Breweries said.

“This review has become necessary because of continued rising input cost and the need to mitigate the impact.

“In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday 19th February, 2024.

“The exact quantity of orders that will be allowed will be communicated to you by your Regional Business Manager (RBM). Any order in excess of this quantity will be re-invoiced at the new price on the 19th of February, 2024.

“While thanking you for your comittment to our valued partnership, be rest assured that we will continue to support your sales/distribution efforts as always.”

An insider in the company said it is an internal memo that is not meant for the public.

This is the second time the company has reviewed its price in less than eight months.

On August 3, 2023, the company issued a similar statement saying it would be reviewing products’ prices, due to continued rise in input cost.

Since the removal of the subsidy on petrol by President Bola Tinubu on May 29, 2023, there has been a steady increase in the prices of basic items and staples.

Nigeria’s inflation rate rose to 28.9 percent in December 2023 — up from 28.20 percent in the previous month.

The Cable