Italian fashion label Dolce & Gabbana is taking the canine  perfume world by storm with Fefé, an “olfactory masterpiece” created by a master perfumer that will leave your pooch smelling like a million bucks.

Priced at an eye-watering €99 ($108) per 100 ml, Fefé comes in a “sleek green lacquered glass bottle, adorned with a vibrant red metal cap and a precious 24-carat gold-plated paw.” Smell-wise, it features “the cocooning and warm notes of Ylang, the clean and enveloping touch of Musk, and the woody creamy undertones of Sandalwood.” Inspired by D&G founder Domenico Dolce’s “unconditional love for his loyal  dog Fefé,” the new designer perfume for canines is safe pet cosmetics certified, approved by vets, safety tested, and “enjoyed by dogs.”

“Spray Fefé on your hands or on a brush and proceed by rubbing or brushing your dog’s fur from the middle of the body towards the tail to give them a moment of scented pampering,” the Dolce & Gabbana website suggests.

News of Dolce & Gabbana’s foray into canine toiletries has received some criticism from veterinarians despite the company’s claims that Fefé is alcohol-free and completely safe for dogs. The price of the designer perfume is one of the strongest points of contention, with some animal experts claiming that it is disappointing for such a product to be released at a time when many people are struggling economically.

“Dog  perfume with ylang-ylang and sandalwood scents is a waste of money with the potential to annoy dogs,” one veterinarian said.

“The dogs’ sense of smell is so sophisticated that they will still be able to check each other’s natural scent even if they wear perfume,” Fabian Rivers, welfare ambassador for the Royal Society for the Prevention of Cruelty to Animals (RSPCA), explained. “But, I will not be surprised to find that dogs become distracted or annoyed by the smell of perfume.”

If a designer perfume for dogs is something you’ve always dreamed of, you can pre-order Fefé on the Dolce & Gabbana website.

Oddity Central